![]() ![]() ![]() … Remember: There is value in tasting something new. That’s why it’s so important to focus on labels or kinds of wines that you wouldn’t otherwise see. In addition, no wine is going to seem like a good value to you when you know you could buy it at a local store for half the price or less. We note it here only as a classic example of this: If you stay within your comfort zone, ordering only wines you already know, you will be punished for it, price-wise. SANTA MARGARITA BOTTLE PLUSNothing personal, Dottie and John said, it’s just supply and demand plus a certain bandwagon effect that seems to afflict wine drinkers when confronted with a complicated and uncertain set of choices. But because so many people like it, it is routinely one of the most outrageously priced wines on the list. We know many people like it and that’s fine. We don’t mean to pick on Santa Margherita. Never order Santa Margherita Pinot Grigio. All their advice is timely, but rule #6 really caught my eye:Ħ. Gaiter and John Brecher at the Wall Street Journal: 10 ways to save money ordering wine at restaurants. One of the best pieces I’ve read comes from Dorothy J. (Thanks to my crack team of research assistants - Michael, David and Tom - for your tips on this topic.) Many articles have appeared recently advising wine consumers on “trading down” strategies for the recession - where to find the best values and bargains as the market slump continues. ![]()
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